Halloween 2025: Costume Trends You’ll See Everywhere

Halloween (Halloween Eve) falls on October 31st each year. To celebrate, children dress up as various cute ghosts and go door-to-door, demanding candy or threatening to trick or treat. Legend has it that on this night, various ghosts disguise themselves as children to blend in with the crowds and celebrate Halloween. Humans dress up as ghosts to encourage ghosts to get along better.

Halloween (Halloween Eve) falls on October 31st each year. To celebrate, children dress up as various cute ghosts and go door-to-door, demanding candy or threatening to trick or treat. Legend has it that on this night, various ghosts disguise themselves as children to blend in with the crowds and celebrate Halloween. Humans dress up as ghosts to encourage ghosts to get along better.

Halloween, also known as All Saints' Day, falls on November 1st each year, and October 31st, Halloween Eve, is the most popular time of the holiday.

Children's Costumes:

Spiderman, ghosts, and princesses are popular costumes for children, and superhero costumes are also popular.

Adult Costumes:

Adults tend to dress up as classic horror characters like witches, vampires, and cats, while Batman and pirates are also popular.

Pet Costumes:

Pumpkins, hot dogs, and bats are particularly popular pet costumes.

Movie and TV Makeup:

Dressing up as classic characters from TV and film, such as "Love Island Halloween costumes," saw a 440% increase in searches, demonstrating a strong desire to dress up as beloved characters from TV and film.

Halloween Sportswear:

Sportswear was incredibly popular, particularly with cowboy-related searches like "Dallas Cheerleader Cowboy Costume," which saw a 550% increase in searches, and "F1 Driver Costume," which saw an 85% increase.

Best Couples/Bestie Costumes:

From nostalgic movie duos and classic TV and TV "friends" to iconic bands, couples and bestie costumes have always been a Halloween staple, with searches for "Glinda and Elphaba Costumes" rising 770%.

Eco-Friendly and Reusable Clothing:

Eco-friendly and reusable clothing is a new favorite among consumers. For example, a pair of adorable animal pajamas saw their Best Seller Rank (BSR) increase by over 3,000% in the past 30 days, reaching 22,000 units in monthly sales.